Project overview

Delphi Provider is an agency that provides client-centered support for Individuals with Intellectual Disabilities (IDD). They operate in a complex, highly regulated space where clarity and trust are essential. The brand needed an identity and digital presence that could communicate professionalism and care while remaining accessible and easy to navigate for a diverse audience.

This engagement focused on building a brand system that balanced credibility with approachability and supported long-term use across digital touchpoints.

The challenge

Delphi Provider needed to communicate sensitive, information-heavy services without overwhelming or alienating users.

The brand faced several challenges:

• Presenting healthcare information clearly and responsibly

• Establishing trust with patients and partners from the first interaction

• Creating a system flexible enough to grow while remaining consistent

The existing visual language lacked cohesion and made it difficult for users to quickly understand the organization’s role and offerings.

Our approach

We approached the work with a focus on structure, clarity, and usability.

The strategy centered on simplifying complex information and creating a visual system that felt calm, stable, and supportive. Design decisions prioritized legibility, hierarchy, and consistency to ensure users could navigate the brand with confidence.

Rather than relying on decorative elements, the system was built around intentional typography, spacing, and color usage to support comprehension and trust.

What we delivered

The final system included:

• A refined brand identity designed for clarity and consistency

• A color and typography system optimized for accessibility and readability

• Clear visual hierarchy to guide users through complex information

• A website designed to support intuitive navigation and long-term scalability

Each element was designed to function together as part of a cohesive system rather than as standalone assets.

Outcome

Delphi Provider launched with a brand and website that communicate credibility while remaining approachable.

The system supports clearer communication with patients and partners and provides a flexible foundation for future growth. The brand now operates with greater consistency across digital touchpoints, improving both usability and confidence in the organization.